Country Luau, which donates 2% of all proceeds to help emerging musicians, is now available statewide
Nashville, TN — Country Luau, a new Nashville-made canned cocktail that gives back to up-and-coming musicians, is now available in bars, restaurants and independent liquor stores throughout South Carolina. Their presence will be largest in Charleston and Greenville and will be available in liquor stores along the coast including Total Wine this month.
Country Luau is a fresh addition to the hard seltzer aisle, offering canned cocktails made with premium spirits that donate 2% of annual sales directly to musicians and nonprofit organizations that support them. The program, Mixed for Music™, invites anyone working towards a professional career in music to apply for grants any time. These grants are intended to aid with expenses barring hopefuls from entering the music scene, such as studio time, equipment costs and production. Current award recipients include artists AZXO, Banditos and Dana Kalan.
“I’ve worked for a number of big corporations in the alcohol industry over the years, and we sponsored a lot of popular music artists,” says Founder and CEO Adam Kost. “When I founded Country Luau, I really wanted to take a reverse approach to that corporate model. Rather than leverage popular artists to help grow a brand, I wanted to leverage a brand to help smaller artists build their audiences.”
Kost is a 20-year beverage industry veteran with experience leading national and international brands including Heineken, Dos Equis, Jameson Irish Whiskey, Kahlua, Malibu Rum, The Glenlivet, Dulce Vida Tequila and Waterloo Sparkling Water.
Each flavor of Country Luau is certified gluten-free and contains only two grams of sugar and 100 calories. The line includes four different tropical twists on classic profiles, like Strawberry Daq Shack, Yuzu Ranch Water, Mango Mosa and Pineapple Jalapen-Y’all. Country Luau’s unique flavor combinations are bold but balanced, focused on incorporating nostalgic and modern flavors. To learn more about Country Luau Spirits, visit countryluau.com or follow @countryluauspirits on Facebook and Instagram.
ABOUT COUNTRY LUAU
Country Luau is a purpose-driven line of ready-to-drink cocktail seltzers made with premium spirits that donates 2% of annual sales to nonprofit organizations that support musicians.
Inspired by the vibrant storytelling of country music and the inclusive, laid-back vibe of the luau, Country Luau’s warm and welcoming ethos is designed for those who take their cocktails seriously but not themselves. Each 12 oz can is highly sessionable (5% alc/volume) and contains only two grams of sugar and 100 calories. Flavors include tropical twists on classic profiles such as:
Strawberry Daq Shack — white rum, natural strawberry and lime flavors, sparkling water
Yuzu Ranch Water — blanco tequila, natural yuzu and lime flavors, sparkling water
Mango Mosa — vodka, natural mango, orange and champagne flavors, sparkling water
Pineapple Jalapen-Y’all — vodka, natural pineapple and jalapeño flavors, sparkling water
Born between Austin, Texas, and Nashville, Tennessee, Country Luau knows music is the heartbeat of any community. That’s why its Mixed for Music™ program invites artists to apply for grants all year long.
Country Luau is now available online with nationwide shipping and at independent liquor stores, bars and restaurants throughout Tennessee and Arkansas, with upcoming releases in South Carolina and Texas. Single flavor four-packs retail for $12.99. To learn more about Country Luau, visit countryluau.com or follow @countryluauspirits on Facebook and Instagram.
Comments