From the SCRLA:
As the voice of the restaurant industry, the South Carolina Restaurant and Lodging Association is dedicated to promoting our world-class culinary and beverage community right here in South Carolina. Established in 2012 by the SCRLA, Restaurant Week South Carolina is an 11-day celebration of our state’s vibrant culinary scene. Restaurant Week gives local, regional, and national food lovers the opportunity to enjoy amazing values during brunch, lunch and/or dinner at a number of participating restaurants. Restaurant Week’s goal is to position South Carolina as one of the top culinary destinations in the nation by increasing awareness of the many dining opportunities available in the state, as well as stimulating business and revenue for restaurants. From fine to casual dining, participating restaurants will feature special menu items, promotions and discounts during Restaurant Week South Carolina.
This is the perfect time to find new customers, generate repeat business, and grow the bottom line. Our Restaurant Week campaigns are a powerful business tool that offers full “brand-to-hand” marketing stewardship year-round and to ensure ongoing success, we continually develop new promotional programs and encourage the spirit of innovation.
Restaurants aren’t the only business to benefit from Restaurant Week. It helps increase tourism, therefore increasing revenues for hotels, stores and other local businesses. We use the Restaurant Week campaign as a platform to showcase our state's restaurant diversity, while helping build its culinary reputation. Marketing efforts target consumers interested in food, beverages and travel.
Our Restaurant Week Toolkit
It all starts with marketing and advertising. We make sure Restaurant Week patrons are in-the-know. Whether they visit your website, ours, various social media outlets or simply dine out during the weeks leading up to the event... we’ve made it a priority to keep them informed.
Registered participants can access the Restaurant Week Tool Kit which includes:
Permission to use the Restaurant Week logo and images
Social media templates for all channels
Official campaign poster that can be downloaded in two sizes (8.5x11 and 11x17)
Press release template
4"x4" window cling
RestaurantWeekSouthCarolina.com All participating restaurants are listed on RestaurantWeekSouthCarolina.com. Our newly rebranded website offers maximum exposure, as all of the RWSC marketing is directed and/or linked to this site.
Consistently, our Restaurant Week campaigns have generated more than 2-million page views year after year with diners eager to view Restaurant Week specials across the state.
The website features the following information:
Restaurant name with a link to the restaurant’s website
Address with links to Google Maps directions
Telephone number with mobile click-to-call option
Cuisine type and special amenities options
Full Restaurant Week Menu with prices for up to five courses
Location and geofilter services
Five (5) images of your choice to highlight specials
Social media links
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